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“Verified” means Breed Right checked it — not the Royal Kennel Club. For a dog: a named Breed Right admin searched the Royal Kennel Club’s public Health Test Results Finder on a stated date, and the dog it returned matched the registered name, breed, date of birth and sex the breeder declared, and the Royal Kennel Club showed it on the Breed Register. For a health result: it matched the Royal Kennel Club’s public record or the breeder’s certificate. It does not mean we hold Royal Kennel Club data, that the Royal Kennel Club endorses Breed Right, or that the Royal Kennel Club’s records are complete.

It means a named person at Breed Right looked at the Royal Kennel Club’s public records on a stated date and found details that matched what the breeder told us, together with the certificate the breeder uploaded. It is a record of a check we made — not a Royal Kennel Club endorsement, and not a guarantee about the dog, the breeder or any puppy.

Because nobody here has checked them yet. A declared entry is exactly what the breeder typed in. It is not a criticism of the dog — most listings start this way — but you should treat it as an unchecked claim and ask to see the paperwork yourself. Health test results are different: a result is not shown to visitors at all until we have checked it.

No. It only means we do not hold a health result for that dog. It does not mean the dog has not been tested.

The Royal Kennel Club’s published data is incomplete by its own account — plenty of tested dogs are not in it, and results done privately or abroad may never appear. An empty health panel means we hold nothing, not that nothing was done. Ask the breeder for the certificates.

• To see the sire and dam, and the puppies with their mother.
• The original registration certificate — not a photo of a photo.
• The health test certificates for both parents, in the parents’ names.
• What happens if things go wrong, in writing.

A breeder with nothing to hide will expect all of these. Never send money for a dog you have not seen, and never pay by bank transfer to hold a puppy.

The full version, including the advertising rules a licensed breeder must follow: Buying a puppy safely

No, and this is the single most misunderstood thing in dog advertising. There are different Royal Kennel Club registers and they mean very different things:

• Breed Register — the pedigree register. The dog’s parentage is recorded and it is eligible for breed shows and for registering a litter.
• Activity Register — open to any dog, including crossbreeds and dogs of unknown parentage, so it can be taken part in Royal Kennel Club activities. It says nothing at all about pedigree.
• Not registered — no Royal Kennel Club record.

“Has a KC number” therefore proves very little on its own. Every stud dog on Breed Right is on the Royal Kennel Club Breed Register. The Royal Kennel Club also runs an Activity Register, which is open to any dog including crossbreeds — those dogs cannot be listed at stud here.

The full explanation, with what to ask for: Breed Register or Activity Register?

No. There is no Royal Kennel Club lookup service for a site like ours, and their terms do not permit one. Every check here is done by a person, by hand, and dated. We record what we saw; we do not keep a copy of the Royal Kennel Club’s records.

The Royal Kennel Club’s public records never publish registration numbers, so the number is not something we can confirm against them. It also has real value to a fraudster. We show a partly masked number to the public; the full number stays between the breeder, their certificate and our checking team.

It closed at the end of 2024 and was replaced by The Royal Kennel Club Health Standard. Any advert still claiming “Assured Breeder” today is out of date — treat it with the same caution as any other unverified claim.

A kennel profile, and a dog that is on the Royal Kennel Club Breed Register with its registered name, registration number, date of birth and sex recorded, plus a photo of the registration certificate. Dogs on the Activity Register or with no registration cannot be listed at stud — that is a rule of the site, not a setting.

As quickly as we can

Stud listings only go live once the Royal Kennel Club registration has been checked, so your listing sits with our team until then. You can build the whole listing, add photos and record health results in the meantime, and it publishes the moment the check clears.

The free account lets you browse every listing, contact breeders and keep your kennel profile — it does not publish listings. Publishing a stud dog or a litter needs the Breeder membership (£45.00 a year), which includes unlimited stud dogs and litters and 5 photos per listing. The plans page has the full comparison.

Yes — from your dashboard at any time. Pausing hides a listing from the public without deleting it or losing its enquiries. Changing the details that were checked (registered name, number, date of birth, sex or register) sends the listing back for a fresh check, because the old check no longer describes what is on the page.

The first 25 breeders to join get their first year free. After that it is £45.00 a year, renewing automatically until you cancel. Cancel at any time during your free year and you pay nothing. A card is added at checkout but nothing is charged until your free year ends, and we email you twice before the first payment — about 30 days before and again about 7 days before. The offer ends by itself once all 25 places have been taken. It is for accounts that have never held a paid membership, and places are limited to the first 25 breeders. Your first payment date is shown at checkout before you confirm anything — see the membership page.

Through the site. The breeder’s email address is never shown to you — replies come to your Breed Right inbox.

Your name, email address and any phone number you give are passed to the breeder you contacted, so they can reply to you directly. See the privacy policy. Keep first messages on Breed Right.

Yourself, and straight away: the Delete account panel at the bottom of your account page. Tick the confirmation, enter your password, and it is done. Deletion is permanent and it takes your kennel profile, your dogs, your listings and your uploaded files with it.

If you cannot sign in, email us and we will do it for you. The privacy policy says what is kept afterwards and for how long, and covers the rest of your data rights.